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Tech is overflowing with creative and hypermotivated people who do a lot of pretty incredible things. But they can be counted on to do some pretty silly things, too — which is lucky for us, since high-profile pratfalls are part of what makes this industry fun to watch. Certainly 2008 had no shortage of silly goings-on.

Caught up in the Christmas spirit (and spirits), I'll toast 11 of my favorite flights of industry foolishness from the past year, and match each with a fresh brandy and egg nog. So this list is sure to get more insightful and coherent as we go along.

[ Want to avoid performing high-profile pratfalls? Check out "Top 10 tech embarrassments you'll want to avoid." Also read InfoWorld's top underreported tech stories of 2008 and the top 10 stories of 2008. ]

Microsoft advertising: Down the rabbit hole
I think Microsoft's marketing and advertising people took a vow last New Year's Eve to spend all of 2008 on acid. First the "Mojave" campaign, in which the company introduced people to the coolest parts of Vista under a different name ("Mojave") and recorded the results (people liked the Mojave demo). Then the publicity trust enlisted Jerry Seinfeld to star in a series of truly strange commercials that had almost nothing to do with computers or anything else. I admit to enjoying them (exactly for their weirdness), but Microsoft clipped short its arrangement with Seinfeld after making only two spots. (Seinfeld earned $10 million for his efforts.)

The company's next big thing was the "I'm a PC" campaign, whose main message seems to be "See, really hip, creative people who do wacky things for a living use PCs, too, not just Apples." Campaign cost: $300 million. All of these ads are defenses against Apple's gains toward winning the hearts and minds of the computer-buying public, though Microsoft still controls a huge share of the consumer OS market, and an even greater share of the business market. Hey Microsoft: Spend 2009 sober; take your massive advertising budget and use it to hire the software design people you need to bring your OS back to the top of the heap.

Rumors of Steve's death…
On October 3, some genius started a bogus rumor on the micro-blogging site Twitter that Apple's Steve Jobs had suffered a severe heart attack and had been rushed to a hospital. The "news" spread like wildfire on Twitter and elsewhere, bringing panic to many in the tech industry, and causing Apple stock to take a dive before quickly recovering. All in all, it was a bad day for "citizen journalism."

"New Facebook" angers many, no "Facebook Classic" in sight
Social networking site Facebook got many of its members' undies in a twist earlier this year when it revamped the design of its front page. Numerous groups with cheery names like "New Facebook Blows" sprang up almost overnight, and the biggest of these, "Petition Against the 'New Facebook'," attracted more than a million members.

With the new design, users have to click a couple of times to get to their beloved Facebook apps. The old design had all of the apps listed in a prominent vertical menu on the home page. For a while Facebookers could choose the design they preferred, but the service eventually deactivated the old version.

"The new design is different, and we understand that some people will be uncomfortable with the changes," Facebook's Mark Slee announced in the site's official blog. "But over time, we think people will appreciate the advantages of the new design and the new features it offers."

Truth be told, the new Facebook looks cleaner and more usable now than it did before. Clearly Facebook intends to be more about communication between members, and not so much about accessorizing a personal profile page with messy and browser crashing trinkets à la MySpace.

A Wikipedia love story
In a classic case of mixing business with displeasure, Wikipedia cofounder Jimmy Wales dumped his girlfriend, ex-Fox commentator babe Rachel Marsden, and posted the news on Wikipedia. In retaliation, Marsden put some of Wales's clothing (left at her apartment in New York) up for auction on eBay and said some snarky things about Wales in the process. Anyway, Valleywag — the tech industry's equivalent of the National Enquirer — broke the whole story and even unearthed some of the steamy IM conversations between Wales and Marsden.

Here's our favorite line from the Valleywag coverage: "Marsden subsequently told friends that Wales gave her feedback on her website design – is that what kids are calling it these days? – for 24 hours straight in a D.C. hotel." It took me about an hour to figure out what actually happened in the tragicomic affair, and I felt about 10 IQ points lighter afterward.

Another year, another "Google killer"
One of the most widely anticipated new products of 2008, a search engine called Cuil, developed by four ex-Google people, was hyped (not surprisingly) as a "Google killer." The new search engine debuted, kinda sucked, and then sorta disappeared.

The first mystery was how to pronounce the product's weird name (like "cool," not "quill" or "kewl" or "cue-ill"); the second puzzle was what the name meant (allegedly an old Irish term for both "knowledge" and "hazel"), and the third and biggest stumper was why Cuil's search results had such a weak relevance quotient, to the point of being bizarre. Some first-time users reported that Cuil even had trouble yielding relevant results when searching its own name. That's just nuts.

Microsoft and Yahoo: Will they or won't they?
Will Microsoft buy Yahoo? The behemoth of Redmond launched an unsolicited $44.6 billion takeover attempt of the venerable Web portal this year, an effort highlighted by a personal love note from Microsoft CEO Steve Ballmer to the Yahoo board. Then Yahoo, which could really use a date, played hard to get for so long that Microsoft gave up, never to return. Well, not in 2008, anyway.

The failed courtship generated no small measure of frustration among Yahoo investors. Here's billionaire investor Carl Icahn in a letter to the Yahoo board of directors:

"Until now I naively believed that self-destructive doomsday machines were fictional devices found only in James Bond movies. I never believed that anyone would actually create and activate one in real life. I guess I never knew about [Jerry] Yang and the Yahoo Board."

Was Yahoo leader Jerry Yang the man who botched the deal? A lot of people think so. Maybe Yang did, too. He stepped down as Yahoo CEO in November.

Sprint: What if roadies ran the world?
It's funny how the advertising industry has conditioned us not to expect to find any connection between the subject matter of ads and the products they promote. My favorite example this year (other than this one from Gatorade) was a Sprint commercial that imagined a world in which roadies (the guys that lift the amps and pull the wires for rock bands) run everything–in the ad, an airline. I giggled at the 30-second spot, but it could just as well have been used to pitch fish sticks or odor eaters. Anyway, here it is.

A few hiccups in political tech this year
In tech terms, 2008 was a bad year for the Republicans. While the Obama campaign was rewriting the rules for campaigning and fund-raising on the Web, John McCain and his people made one gaffe after another. The first came when Mr. McCain himself cemented his "out-of-touch old guy" image by admitting that he didn't use a computer and hadn't much need for e-mail either. Not that he wasn't trying: "I am learning to get online myself, and I will have that down fairly soon, getting on myself," McCain told the New York Times.

Meanwhile, the Republican nominee's running mate, Sarah Palin, hewed to the campaign's Luddite theme by conducting official business via her private Yahoo Mail account — an account that an interloper hacked into. Some of her e-mail messages were published on a Web site called Wikileaks.

Later, in the heat of the campaign, McCain adviser Douglas Holtz-Eakin credited his boss with having brought the BlackBerry into being. What McCain really had done was some work in the Senate Committee on Commerce, Science and Transportation that arguably helped create market conditions in which the BlackBerry thrived. But why split hairs?

Matters grew even dicier when the GOP decided to sell off the computers and smartphones that the McCain campaign had provided to staffers for use during the campaign. Problem was, the McCain folks forgot to wipe the data from some of the BlackBerry phones it sold, and several went out the door with sensitive information still on them, including the phone numbers of several prominent political figures who had worked with the campaign.

Obama's campaign wasn't perfect either. The nominee's attempt to be the first candidate in history to announce his choice for vice president via text message, uh, failed. The announcement that Joe Biden was the guy went out in the middle of the night on August 24, but not before the news had been leaked to and reported by CNN reporter John King.

Princess Leia reporting from Chicago for CNN
CNN claimed a breakthrough on election night by "beaming in" a 3D image of reporter Jessica Yellin to a CNN studio in New York to talk to commentator Wolf Blitzer. You know, like in Star Wars. Yellin spent half of her air time going on about how it worked and how cool it was, explaining that she was actually inside a tent in Chicago's Grant Park where 35 cameras spun around her taking images that were processed by 20 computers.

But it wasn't really a hologram. Rather, Yellin's image was simply overlaid on top of the CNN broadcast feed. When Blitzer stood in the New York studio and said "You're a terrific hologram," he was talking to thin air.

The year in iPhone apps
Apple won't sell just any piece-of-crap iPhone app at its App Store. Still, a couple of things in 2008 left me a little confused about the vetting process used to decide which apps make it in and which don't. On the one hand, you can buy Cow Toss, an app for your iPhone that lets you throw cows around the device's screen. But on the other, you can't buy iBoobs, perhaps the best use of the iPhone's accelerometer feature I've seen to date.

Never mind, though. You can still buy an app called Hold On, whose sole purpose is to time how long you can keep your fingertip pressed on a large white button on a red screen.

For a while there, the App Store was selling an application called I Am Rich, which sold for — get this — $1,000. The app did basically nothing other than plant a red jewel thing on the iPhone's menu screen, sending to all the world the message (as creator Armin Heinrich puts it) that "I can afford to buy a $1000 iPhone app" or (maybe more likely) "I am profoundly stupid." Yet something like eight people set aside their Neiman Marcus catalogs long enough to purchase the app–a bargain at one-third the price of a limited-edition Jay Strongwater Nutcracker Figurine. Developer Heinrich told the Los Angeles Times that he earned $5,880 for his trouble, while Apple snapped up a tidy $2,520, its standard 30 percent cut of app sales.

Effective employee relations during difficult times
In perhaps the e-mail dummheit of the year, the media consulting firm Carat accidentally shared with its employees both the news of impending layoffs, and the cool and calculated ways it intended to communicate them. The e-mail message, which was intended only for senior managers, included a PowerPoint slide show with talking points (obtained by AdAge). From the talking points:

"If you would like to go home today and come back tomorrow to clean out your desk or office, you are free to do so. We would like you to meet with your manager following our meeting to transition your work. We will be communicating to your team today. Your manager will be contacting clients. We ask that you do not contact your clients to discuss this situation."

The e-mail was sent out by Carat's top HR exec in New York. I can only imagine the scene: panic, screaming, high heels running down a well-appointed hallway toward the IT office. The company's IT department tried to pull back the wayward e-mail, but failed.

And on and on…until next year
So that's about all the dopey tech moments I could remember from 2008. I'm sure I've neglected a few good ones, so please chime in in the Comments section to relive some more special moments from 2008. At this point 2009 looks like it's going to be a tough year in tech (and everywhere else), but here's hoping that we can have a few laughs along the way, and that it's not all gallows humor. Happy New Year, everybody.

PC World is an InfoWorld affiliate.

What started out as a banking crisis became, in 2008, a story for everyone: retailers, consumers, auto workers — and tech professionals. Though it wasn't business as usual, some big mergers — like HP buying EDS — were executed. Long-awaited products like the Android-based G1 "Google phone" were launched. Standards wars involving file formats like OOXML and hardware technology like Blu-ray concluded. The battle against spam purveyors like McColo went on … and on. Microsoft, moving into middle age and struggling to gain ascendance on the Web, was involved in many of the biggest stories of the year. The most influential entrepreneur of our time, Bill Gates, moved on to focus on philanthropy. Here, not necessarily in order of importance, is the IDG News Service's pick for top 10 technology stories of the year.

The recession pulls the plug on tech
[ Special reports: IT and the financial crisis | The 2009 IT career survival guide ]
On December 1, the U.S. National Bureau of Economic Research made it official: The American economy has been in a recession since December 2007. The tech sector is not immune. The conventional wisdom until the end of 2008 was that since corporate IT budgets were slashed after the dot-com bust, there isn't much left to cut. Therefore, the thinking went, the tech sector will suffer a sales slowdown but not an actual decline. However, market watchers are hedging their bets, revising expectations and in some sectors of the tech industry, such as PC and mobile devices revenue, forecasting global declines. Tech companies are cutting revenue forecasts, and their share prices have sunk to levels almost as low as during the dot-com bust. Forrester Research in December slashed its forecast for overall U.S. purchases of IT goods and services from 6.1 percent to 1.6 percent growth in 2009. Market analysts are still saying that 2009 will end up in positive territory for tech overall because the recession is expected to end after another quarter or two. But if that does not happen, look for some vendors to go the way of the now-defunct investment banks.

HP gobbles up EDS
Hewlett-Packard's announcement in May that it would acquire IT outsourcer Electronic Data Systems for $13.9 billion was a big deal not just because large acquisitions became relatively scarce in a year of contraction. With the acquisition, HP will challenge IBM in services, consolidate its position as the world's top IT company, and expand its portfolio as a further hedge against an IT market that is likely to decline globally for several quarters. HP services accounted for 16 percent of its 2007 revenue of $104 billion, while IBM generates more than half its revenue from services. EDS will expand HP's consulting and outsourcing capabilities, bringing it to the No. 2 spot in services worldwide behind IBM. With the EDS acquisitions under its belt, HP expects revenue between $127.5 billion and $130 billion for the year, compared to IBM's expected $105 billion.

Microsoft chases Yahoo
[ Special report: The entire Microsoft-Yahoo saga ]
Microsoft's attempts to buy Yahoo generated more speculation, leaks, and pundit pontification that any other story in the tech world this year. Microsoft officially withdrew its bid on May 5 after failing to agree on a price with Yahoo, even though it ended up raising the original Feb. 1 offer of $31 per share, or about $44.6 billion, to $33 a share. In the aftermath Jerry Yang resigned as CEO of Yahoo, which saw its share price sink to $9. After declaring he was no longer interested, Microsoft CEO Steve Ballmer said in early December that the two companies should do a search deal "as soon as possible." Yahoo last week removed one impediment to a deal that Yang had erected: a controversial severance plan. Ultimately, much more than a price tag is at stake. Google is using the cash generated by its dominance in Internet search and advertising to develop new services and applications that diminish Yahoo's importance and challenge Microsoft in the market for software as a service. Look for the saga to conclude with a deal, sooner rather than later.

OOXML scores controversial victory
Microsoft declared victory in its fight to get fast-track approval for Open Office XML as a global file format standard on April 1. Some critics said it was ironic that the software giant crowed about its success on April Fools' Day, given that a vocal group of International Organization for Standardization members had complained about irregularities in the voting process. Industry insiders said the whole affair smacked of the days before antitrust cases in the United States and Europe when Microsoft could throw its weight around and skirt the boundaries of the law with impunity. Others said that the OOXML approval means life will be more difficult for IT managers who want to use applications incorporating the rival Open Document Format standard. The ultimate significance of the whole affair may be that in its fight to get OOXML approved as a standard, and subsequent efforts to make the file format more interoperable with other document formats, Microsoft has signalled that it understands that the software market has changed. As Web and open source applications become increasingly important, even proprietary software giants need to make sure their APIs and file formats are transparent and connect to the wider world of software.

Android and the opening of the mobile world
[ Special report: All about Google's Android | Test Center review: T-Mobile's Android-based G1 | Slideshow: A guided tour of the G1 ]
When executives from T-Mobile, Google, and HTC took the stage in September at a sleek Manhattan restaurant to unveil the G1  – probably the most long-awaited product of the year — they also marked a milestone in a changing mobile world. While the design of Apple's iPhone still ranks No. 1 among phone aficionados, the G1 brings a new, open business model to the mobile device world. Google has stressed that the open source Android platform will let developers build applications to run on multiple devices and networks. There is no assurance this will actually happen, but the Android concept, and its execution, is more open than what Apple has done so far. The Android developer kit is free and any application can be added to the Android application store. Meanwhile, Symbian, the platform which has the largest market share, was opened up midyear, and the LiMo mobile Linux group has a loyal membership. Mobile communications will never be the same.

Format wars revisited: Blu-ray beats HD DVD
Toshiba announced in February that it would discontinue its HD DVD products, handing victory to Sony and rival high definition disc format Blu-ray. The move ended an epic standards battle. The final blows were dealt by Warner Bros., which earlier in February said it would stop issuing movies on HD DVD, and Wal-Mart, which in January announced it would phase out the sale of HD DVD products. As in most format wars, there are no clear winners. Both camps sunk hundreds of millions of dollars into the battle, not always to make the products better but in efforts to woo content makers. The format war also stunted growth by confusing consumers. It made logistics more difficult for retailers. Sony has conceded it won't make its sales goal for Blu-ray players this year. Part of the problem is the price for films on the discs, but Sony and other player manufacturers also may be hesitating to bring prices down after spending so much money on their battle.

McColo, king of spam, falls and the fight goes on
At the end of October, McColo, a company based San Jose, Calif., that hosted a range of cybercrime activities, was shut down. About half the spam on the Internet disappeared. A private citizen, Washington Post reporter Brian Krebs, had put pressure on ISPs to drop McColo's service. The problem is that without support from the police and federal agencies, there's no way to ensure that spammers like McColo will go out of business permanently. Private citizens do not have authority to raid and confiscate datacenter technology, which could shutter an operation like McColo forever. Some security experts are saying that spam is again on the rise, and suspect that McColo, one way or another, may be at least partially back in operation. It's difficult to get authorization for the possibly hundreds of warrants it would take to confiscate the property of a spammer like McColo. Sweden's TeliaSonera in fact did help resurrect McColo for a while. Until international cybercrime laws and enforcement procedures are in place, victories against spam are only temporary.

XP is dead, long live XP
At the end of June, a long-feared date arrived. PCs preloaded with Windows XP would no longer be available. Industry insiders had braced themselves for that date because XP's successor, Vista, was plagued with performance glitches and a host of problems like driver incompatibility. Though Microsoft has cleared up many of those problems, Vista never really ended up getting the respect of many IT pros. However, Microsoft left ways for people to get their hands on XP. Though retail PCs would not be shipped with XP, business customers — the ones who really care about incompatibility issues – could still get their hands on the OS. Low-cost notebooks can continue to ship with XP through June 30, 2010. Many users are running XP until Windows 7 ships. Company officials promise the OS will not give rise to the same device driver problems that bugged Vista users. Stay tuned.

Politics 2.0: Obama taps tech to clinch victory
Barack Obama arguably ran the most efficient, organized presidential campaign of all time. Computing power, database technology, social networking, e-mail list management, and some form of automated business intelligence (the campaign has been reluctant to reveal the exact ingredients of the secret sauce) were key to his winning campaign. Campaign canvassers were given computer printouts zeroing in on key characteristics of swing voters, supporters were able to create personal online dashboards that made it easier to coordinate their volunteer activities, and mobile communications were tapped to pique the interest of young and tech-savvy citizens. Just as technology has become incorporated into core business processes, it will become de rigeur for campaigns to employ cutting-edge computing. One of the more interesting questions in politics and technology in 2009 will be how Obama taps his vast electronic network to help him enact the change that was the premise of his campaign.

The end of an era: Gates retires
[ Special report: Microsoft in the post-Gates era ]
When Bill Gates ended his daily role at Microsoft in June, it was a milestone not only in his own career but for the tech industry. Gates did not invent the PC, but he invented the PC industry, providing a software platform on which computers and applications from many companies could interoperate. As a scrappy young entrepreneur in 1981, he struck a deal to provide the operating system for the IBM PC. With IBM's imprimatur, personal computers took center stage in IT. Gates' career reflects the arc that PCs have taken. As Gates steps away from business life, PCs are becoming just one way to connect to the Internet. But even though the classic PC form factor may not be as central to tech as it once was, personal computing software has morphed and found its way into billions of devices of all sizes and shapes. Meanwhile, Gates is still relatively young and has the opportunity to make as much of an impact in philanthropy as he did in technology.

What started out as a banking crisis became, in 2008, a story for everyone: retailers, consumers, auto workers — and tech professionals. Though it wasn't business as usual, some big mergers — like HP buying EDS — were executed. Long-awaited products like the Android-based G1 "Google phone" were launched. Standards wars involving file formats like OOXML and hardware technology like Blu-ray concluded. The battle against spam purveyors like McColo went on … and on. Microsoft, moving into middle age and struggling to gain ascendance on the Web, was involved in many of the biggest stories of the year. The most influential entrepreneur of our time, Bill Gates, moved on to focus on philanthropy. Here, not necessarily in order of importance, is the IDG News Service's pick for top 10 technology stories of the year.

The recession pulls the plug on tech
[ Special reports: IT and the financial crisis | The 2009 IT career survival guide ]
On December 1, the U.S. National Bureau of Economic Research made it official: The American economy has been in a recession since December 2007. The tech sector is not immune. The conventional wisdom until the end of 2008 was that since corporate IT budgets were slashed after the dot-com bust, there isn't much left to cut. Therefore, the thinking went, the tech sector will suffer a sales slowdown but not an actual decline. However, market watchers are hedging their bets, revising expectations and in some sectors of the tech industry, such as PC and mobile devices revenue, forecasting global declines. Tech companies are cutting revenue forecasts, and their share prices have sunk to levels almost as low as during the dot-com bust. Forrester Research in December slashed its forecast for overall U.S. purchases of IT goods and services from 6.1 percent to 1.6 percent growth in 2009. Market analysts are still saying that 2009 will end up in positive territory for tech overall because the recession is expected to end after another quarter or two. But if that does not happen, look for some vendors to go the way of the now-defunct investment banks.

HP gobbles up EDS
Hewlett-Packard's announcement in May that it would acquire IT outsourcer Electronic Data Systems for $13.9 billion was a big deal not just because large acquisitions became relatively scarce in a year of contraction. With the acquisition, HP will challenge IBM in services, consolidate its position as the world's top IT company, and expand its portfolio as a further hedge against an IT market that is likely to decline globally for several quarters. HP services accounted for 16 percent of its 2007 revenue of $104 billion, while IBM generates more than half its revenue from services. EDS will expand HP's consulting and outsourcing capabilities, bringing it to the No. 2 spot in services worldwide behind IBM. With the EDS acquisitions under its belt, HP expects revenue between $127.5 billion and $130 billion for the year, compared to IBM's expected $105 billion.

Microsoft chases Yahoo
[ Special report: The entire Microsoft-Yahoo saga ]
Microsoft's attempts to buy Yahoo generated more speculation, leaks, and pundit pontification that any other story in the tech world this year. Microsoft officially withdrew its bid on May 5 after failing to agree on a price with Yahoo, even though it ended up raising the original Feb. 1 offer of $31 per share, or about $44.6 billion, to $33 a share. In the aftermath Jerry Yang resigned as CEO of Yahoo, which saw its share price sink to $9. After declaring he was no longer interested, Microsoft CEO Steve Ballmer said in early December that the two companies should do a search deal "as soon as possible." Yahoo last week removed one impediment to a deal that Yang had erected: a controversial severance plan. Ultimately, much more than a price tag is at stake. Google is using the cash generated by its dominance in Internet search and advertising to develop new services and applications that diminish Yahoo's importance and challenge Microsoft in the market for software as a service. Look for the saga to conclude with a deal, sooner rather than later.

OOXML scores controversial victory
Microsoft declared victory in its fight to get fast-track approval for Open Office XML as a global file format standard on April 1. Some critics said it was ironic that the software giant crowed about its success on April Fools' Day, given that a vocal group of International Organization for Standardization members had complained about irregularities in the voting process. Industry insiders said the whole affair smacked of the days before antitrust cases in the United States and Europe when Microsoft could throw its weight around and skirt the boundaries of the law with impunity. Others said that the OOXML approval means life will be more difficult for IT managers who want to use applications incorporating the rival Open Document Format standard. The ultimate significance of the whole affair may be that in its fight to get OOXML approved as a standard, and subsequent efforts to make the file format more interoperable with other document formats, Microsoft has signalled that it understands that the software market has changed. As Web and open source applications become increasingly important, even proprietary software giants need to make sure their APIs and file formats are transparent and connect to the wider world of software.

Android and the opening of the mobile world
[ Special report: All about Google's Android | Test Center review: T-Mobile's Android-based G1 | Slideshow: A guided tour of the G1 ]
When executives from T-Mobile, Google, and HTC took the stage in September at a sleek Manhattan restaurant to unveil the G1  – probably the most long-awaited product of the year — they also marked a milestone in a changing mobile world. While the design of Apple's iPhone still ranks No. 1 among phone aficionados, the G1 brings a new, open business model to the mobile device world. Google has stressed that the open source Android platform will let developers build applications to run on multiple devices and networks. There is no assurance this will actually happen, but the Android concept, and its execution, is more open than what Apple has done so far. The Android developer kit is free and any application can be added to the Android application store. Meanwhile, Symbian, the platform which has the largest market share, was opened up midyear, and the LiMo mobile Linux group has a loyal membership. Mobile communications will never be the same.

Format wars revisited: Blu-ray beats HD DVD
Toshiba announced in February that it would discontinue its HD DVD products, handing victory to Sony and rival high definition disc format Blu-ray. The move ended an epic standards battle. The final blows were dealt by Warner Bros., which earlier in February said it would stop issuing movies on HD DVD, and Wal-Mart, which in January announced it would phase out the sale of HD DVD products. As in most format wars, there are no clear winners. Both camps sunk hundreds of millions of dollars into the battle, not always to make the products better but in efforts to woo content makers. The format war also stunted growth by confusing consumers. It made logistics more difficult for retailers. Sony has conceded it won't make its sales goal for Blu-ray players this year. Part of the problem is the price for films on the discs, but Sony and other player manufacturers also may be hesitating to bring prices down after spending so much money on their battle.

McColo, king of spam, falls and the fight goes on
At the end of October, McColo, a company based San Jose, Calif., that hosted a range of cybercrime activities, was shut down. About half the spam on the Internet disappeared. A private citizen, Washington Post reporter Brian Krebs, had put pressure on ISPs to drop McColo's service. The problem is that without support from the police and federal agencies, there's no way to ensure that spammers like McColo will go out of business permanently. Private citizens do not have authority to raid and confiscate datacenter technology, which could shutter an operation like McColo forever. Some security experts are saying that spam is again on the rise, and suspect that McColo, one way or another, may be at least partially back in operation. It's difficult to get authorization for the possibly hundreds of warrants it would take to confiscate the property of a spammer like McColo. Sweden's TeliaSonera in fact did help resurrect McColo for a while. Until international cybercrime laws and enforcement procedures are in place, victories against spam are only temporary.

XP is dead, long live XP
At the end of June, a long-feared date arrived. PCs preloaded with Windows XP would no longer be available. Industry insiders had braced themselves for that date because XP's successor, Vista, was plagued with performance glitches and a host of problems like driver incompatibility. Though Microsoft has cleared up many of those problems, Vista never really ended up getting the respect of many IT pros. However, Microsoft left ways for people to get their hands on XP. Though retail PCs would not be shipped with XP, business customers — the ones who really care about incompatibility issues – could still get their hands on the OS. Low-cost notebooks can continue to ship with XP through June 30, 2010. Many users are running XP until Windows 7 ships. Company officials promise the OS will not give rise to the same device driver problems that bugged Vista users. Stay tuned.

Politics 2.0: Obama taps tech to clinch victory
Barack Obama arguably ran the most efficient, organized presidential campaign of all time. Computing power, database technology, social networking, e-mail list management, and some form of automated business intelligence (the campaign has been reluctant to reveal the exact ingredients of the secret sauce) were key to his winning campaign. Campaign canvassers were given computer printouts zeroing in on key characteristics of swing voters, supporters were able to create personal online dashboards that made it easier to coordinate their volunteer activities, and mobile communications were tapped to pique the interest of young and tech-savvy citizens. Just as technology has become incorporated into core business processes, it will become de rigeur for campaigns to employ cutting-edge computing. One of the more interesting questions in politics and technology in 2009 will be how Obama taps his vast electronic network to help him enact the change that was the premise of his campaign.

The end of an era: Gates retires
[ Special report: Microsoft in the post-Gates era ]
When Bill Gates ended his daily role at Microsoft in June, it was a milestone not only in his own career but for the tech industry. Gates did not invent the PC, but he invented the PC industry, providing a software platform on which computers and applications from many companies could interoperate. As a scrappy young entrepreneur in 1981, he struck a deal to provide the operating system for the IBM PC. With IBM's imprimatur, personal computers took center stage in IT. Gates' career reflects the arc that PCs have taken. As Gates steps away from business life, PCs are becoming just one way to connect to the Internet. But even though the classic PC form factor may not be as central to tech as it once was, personal computing software has morphed and found its way into billions of devices of all sizes and shapes. Meanwhile, Gates is still relatively young and has the opportunity to make as much of an impact in philanthropy as he did in technology.